Legendary Restaurant Group to use WineStation in 100 Unit Development Plans
No stranger to making smart picks, the Shula Restaurant group identified Napa Technology as their exclusive wine preservation and dispensing equipment partner in their latest concept; Shula Burger. This fast casual concept is shaking up the burger business by focusing on gourmet burgers designed to be paired with a broad collection of wines. The selection of Napa Technology, makers of the WineStation intelligent dispensing systems, signifies the degree of importance the brand will be placing on its wine program.
“This is an exciting concept that will cater to the fast-casual customer with a discerning palate,” said Bill Herman, President of Shula Burger. “Our brand has developed a level of expectancy for quality and innovation and we are pleased to have selected a partner with the same high standards in technology.
The WineStation is the world’s first automated temperature-controlled, wine dispensing and preservation system, providing a serving solution poised to revolutionize the restaurant industry.
For the first time in a fast-casual environment, Shula Burger guests, using the WineStation, will have self-service access to a broad range of wines in taste, half or full glass options designed to pair with the menu, invoking a memorable exploration and dining experience. The Thermo-Electric cooling system and 60 day preservation capabilities of the WineStation assure that each wine is pristine in taste with every pour.
Each Shula Burger location will feature a multi-bottle, self-service WineStation centered at the heart of the restaurant.
According to Bill Herman, President of Shula Burger, “We see a tremendous opportunity in this segment of fast-casual. We are confident that our customers will thoroughly enjoy their experience with the WineStation as much as they will enjoy the burgers.”
Adds Nick Moezidis, Co-Founder of Napa Technology, “A wine preservation system like the WineStation is imperative for any restaurant that wants to have a competitive and cost effective wine program, and we are pleased to be partnering with a brand that is focused on being the leaders in the industry.”