FT. LAUDERDALE, Fla., Feb. 15, 2011 /PRNewswire/ — Don Shula announced today a new quick casual burger concept called SHULA BURGER. The concept will include gourmet burgers as well as a build-your own burger menu. SHULA BURGER will also feature salads, chicken sandwiches and Veggie Burgers.
SHULA BURGER will be franchising immediately in Florida, the southeast and northeast. Territories will be sold and demand is expected to be very strong. Shula’s is expecting to have over 100 locations under development across the nation within five years.
“We have been working on Shula Burger for two years,” says Don Shula, the winningest coach in National Football League history. “We think that this will be a highly successful concept.”
Don Shula is no stranger to the food and beverage industry as he currently has 32-full service restaurants across the country including Shula’s Steak House, Shula’s 347 Grill and Shula’s 2 Steak & Sports.
Shula’s opened its first restaurant in Miami Lakes, FL in 1989 and now operates in 16 states across the country.